Among many other achievements, Sir George Martin was producer to the Beatles. The shield, crest and badge make various more or less explicit references to the group as well as to music and the recording industry in general.
Some references are less obviously explicit in America than in England. As a native speaker of American, I didn't immediately recall that the type of crosswalk the Beatles are seen in on the cover of Abbey Road is known as a zebra crossing in English. Inobservant as usual, I also didn't realize that the musical instrument under the bird's wing isn't a clarinet (as I first supposed) but a recorder.
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