Michael Bierut in Design Observer: "This is a bit of a prelude to a remarkable new corporate identity that was unveiled last month for the YWCA. It is not remarkable because of the way the identity relates to the tagline. It is remarkable because, as far as I can tell, the tagline is itself the identity. "
He's referring to this, which I think is just about the most gawdawful logo I've ever seen. It's cluttered, the elements fight, and it obscures the name of the organization. What's it going to look like on a sign?
I've created a few logos in my day, and it's hard for me to see how this identity got through the approval process. Design by committee, maybe.
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