At Creative Guy , Jim Dempsey posts a number of Rules of logo design. I've been bitten in the butt every single time I've ever violated the first: "Do NOT show a client any logo design that you don't really love."
Now one downside of working for a large agency, as I did for many years, is that work that would normally be under your control is occasionally assigned to others for one reason or another, usually for deadline reasons.
As a particular example, I once had a logo project where the client was being excessively picky about the typeface. I submitted many samples, avoiding one typeface I particularly dislike for practical and aesthetic reasons.
I was at a photo shoot one day, and another art director was assigned to fill in for me. He picked that particular typeface, and naturally the client loved it. So I had to live with it for as long as we had the client.
[Via Logopalooza .]
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